Be the small specialty roaster of choice for independent cafés in the Northeast. Stay small enough that I still know everyone's name. Don't compromise on bean quality.
Goals 5
Q2 2026
Revenue · annualOn track
Reach $3M in annual revenue by year-end
74%$2.21M annualized · $3.0M target
Channel · quarterlyAt risk
Sign 8 Northeast wholesale cafés
38%3 signed · 6 leads in pipeline · target 8
!
Behind pace.5 contracts short with 5 weeks left in the quarter. Outreach response rate is 18% vs the 25% expected. Sample-first A/B in progress; may need a second wholesale rep to recover.